Thursday, March 20, 2014

Art Ads: What Makes a Good Ad?

Yesterday I talked about Facebook ads and briefly touched on the subject of picking a good image for an ad.  Today I'm going to hopefully illustrate my point.  Let's get started!  PS: These tips don't just apply to Facebook.

The first thing you'll want to do is keep records of what images sell for you.  If there's one or two that you know right off the top of your head are very popular, use those.  One of my most popular prints, and most successful campaign images, is my painting "Forgotten".

Now, do I use the entire image?  No.  It's important to crop it so people get a general idea of what your artwork is about.  It's also important to crop it because at the size most advertisements are displayed, this image will be practically "unreadable".  You don't want your viewers thinking, Is that an angel, or are those white things hair, or...?  This isn't good.  You want something that will make your viewer recognize it immediately and want to click on it.  Here's one that always works for me:

Here's another example:

The idea is really to just give them enough that they want to click on it and see the rest of the picture and more pictures from you.  Typically the brighter the colors are and the greater the contrast, the better an ad an image will make.  You want something that really "pops" and grabs the eye - this is also a really good trick for getting people to come into your booth at art shows.  Lots of tiny little details will get lost in your average advertisement image, and will actually make your ad less appealing.

Here's another secret: Pictures of pretty girls and cats work the best.

Tomorrow I'll post about writing successful ad text!  "See" you then!

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